CONTENT STRATEGY

vizual za strategiju stranica strategija

Why do I need a content strategy at all if I am already posting content?

The simplest answer would be:

Because someone else generates more good things for their business through their content/communication, and it could be you.

If you are ready

HOW IT WILL BE DONE?

Get in touch with us

Fill out the simple form to let us know that you are interested, and we will reach out to you via email soon. We will discuss everything needed about your business and goals via email or in the free video call.

Audience analysis

The attention share of your audience is the important thing, as they clearly spending some of their time online consuming some content. Their attention is split between several topics and content types, and we will figure out into which pieces of that pie you can jump in and be competitive with the content they already consume.

Content Audit

We will do your Content Audit first to figure out what you are doing well and what you are doing badly, where the potential is, what you should keep but improve, and what you should give up on.

SWOT analysis

Then, we will put conclusions in the SWOT (strengths, weaknesses, opportunities, and threats) analysis table/slide to make it clear and easily readable

Extracting conclusions into guides and brief

Finally, we will explain to you how to make the most out of communication on slides that you can use as a guideline to create content. There, you will find what type of topics and subtopics you should keep an eye on and how you need to approach certain content formats in order to beat your competition and get the attention of your potential and existing customers.

Do we talk about organic communication or paid ads?

We talk about both. It’s equally important to have engaging content when customers find you (InBound) or when you reach them with paid ads (OutBound). In today’s era full of content to choose from, users have developed the reflex to easily skip content pieces that are not interesting or good quality as they know there is plenty of content out there and they will find something that will meet or exceed their expectations.

Can we count on your support during the process of creating content you proposed?

Yes, of course. Both in terms of consulting and creation itself (video editing, motion graphics, or animations). It’s not a part of the Content Strategy deal, but we can discuss both longer-term cooperation, or you can reach out to me for concrete pieces you work on.

CONTENT CREATION SUPPORT

As we will give you ideas and guidelines for your content, what you should cover, and how, we can support you with execution as well.

Make your content exceed users’ expectations!

We can help you to get to more engaging type of content by making videos/animations from your photos, by using motion graphics to present your physical or digital products, or by adding graphics to your video to tell a story in a better way.